Digital-Payments-as-a-Service (DPaaS) provider becomes early adopter of password-free checkouts for business customers, enabled via an easy, smart and highly secure checkout solution.

May 19, 2022 – B2B payments specialist, Adflex, today announced the release of Click to Pay to its customers, in partnership with Visa. Based on EMVCo industry standards, the new technology provides an easy, smart and highly secure, password-free checkout. Adflex’s merchant customers can now use the Click to Pay solution to simplify their own customers’ payment experience. By making buying and selling easier, businesses can establish and maintain preferred partner status, growing trusted relationships throughout the supply chain.

“Digital payments are driving business growth, with global eCommerce sales expected to top $7 trillion by 2025,” said Adflex CEO, Pat Bermingham. “As an early adopter of Click to Pay, merchants using Adflex’s PayPage or Payment Links services can now enjoy a simpler and highly secure checkout experience. Removing unnecessary steps, such as repeated data entry, makes it easier for buyers to pay and merchants to be paid quickly.”

Click to Pay leverages device, IP, browser and location data to enable the secure storage of sensitive authentication details, bypassing the need for returning customers to enter passwords and re-enter card details. Click to Pay uses two-factor authentication to ensure compliance with SCA (Strong Customer Authentication) regulation and reduces a merchant’s PCI scope, as details are entered by the customer and tokenized.

Adflex’s developer-friendly platform enables easy integration of Click to Pay into its merchant customers’ websites, improving the payment experience and engendering greater loyalty for merchants with their customers.

Simon Gilson-Fox, Head of Product, UK&I, Visa said: “Customer experience and a seamless payment journey is vital to stay competitive in the digital world. We’re delighted that Adflex is bringing its merchant customers a more streamlined checkout experience with Click to Pay.”

Learn more about Adflex’s specialist services for B2B merchants here.

About Adflex
Adflex creates unique value in the global B2B supply chain by delivering fast and cost-effective digital payments integration. Through its specialist consultancy and stakeholder agnostic digital payments platform, Adflex enables strategic advantage for the world’s buyers and suppliers by dramatically simplifying their payment issuance and acceptance. Through Adflex, buyers can quickly onboard a wider range of qualified suppliers than ever before. Similarly, suppliers can establish partner-of-choice status with more buyers than otherwise possible.

About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at